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catchword, n.
(catchwords)
more info a word printed at the top of the page of a dictionary or other reference book to indicate the first or last item on that page
<noun.communication>

catchword guide word guideword
semantic pointers
hypernym
more info a favorite saying of a sect or political group
<noun.communication>   freq. cnt.: 4 freq. cnt.: 2 freq. cnt.: 1 freq. cnt.: 1

catchword motto shibboleth slogan
lexical pointers
derivationally related form
semantic pointers
hypernym
hyponym