catchword, n.
(catchwords)
(catchwords)

<noun.communication>
catchword guide word guideword
semantic pointers
hypernym

<noun.communication> freq. cnt.: 4 freq. cnt.: 2 freq. cnt.: 1 freq. cnt.: 1
catchword motto shibboleth slogan
lexical pointers
derivationally related form
semantic pointers
hypernym
hyponym