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Synset

a message issued in behalf of some product or cause or idea or person or institution
<noun.communication>   freq. cnt.: 8 freq. cnt.: 4 freq. cnt.: 4

packaging more info
promo more info
promotion more info
promotional material more info
publicity more info

sample sentences

"the packaging of new ideas"
lexical pointers
derivationally related form
promote
semantic pointers
part holonym
marketing
hypernym
message, content, subject matter, substance
hyponym
buildup public relations, PR endorsement, indorsement, blurb ballyhoo, hoopla, hype, plug pitch, sales talk, sales pitch advertising, ad, advertisement, advertizement, advertizing, advert sales promotion