Word

promotional material, n.

a message issued in behalf of some product or cause or idea or person or institution
<noun.communication> freq. cnt.: 8 freq. cnt.: 4 freq. cnt.: 4

packaging promo promotion promotional material publicity

sample sentences

"the packaging of new ideas"

lexical pointers

derivationally related form

promote

semantic pointers

part holonym

marketing

hypernym

message, content, subject matter, substance

hyponym

buildup public relations, PR endorsement, indorsement, blurb ballyhoo, hoopla, hype, plug pitch, sales talk, sales pitch advertising, ad, advertisement, advertizement, advertizing, advert sales promotion